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I.T – izzue runway

I.T

IZZUE AW19 FASHION SHOW

As a key member of marketing team, I led the effort to create buzz and increase brand awareness by curating the IZZUE’s first-ever  fashion show officially listed in AW19 London Fashion Week. My responsibilities included the application process with the British Fashion Council, collaborating with UK vendors on event planning, casting models, internal design team coordination, and management approval. Additionally, I spearheaded a 360 promotional plan that included offline OOH in London and Selfridge’s, as well as digital activation in Hong Kong and China. The outcome of our efforts was a resounding success, resulting in extensive coverage and exposure in the UK, Hong Kong, and China.

project date

February, 2019

role

360 Marketing Plan, Event Management, Advertising Plan, Internal and External Parties Management